What a year this has been right? Covid, Lockdown, Quarantine, Social Distancing & so much more. Historic is not the right word, but 2020 will definitely be remembered in history for changing the way we think about everything especially life. Lockdown gave me a new perspective of looking at things…

Winters in Rajasthan were never this cold then they were this year. A sleepy town of Osian near Jodhpur was feeling this unbearable chilly weather as the shops used to close by six & the town went to sleep by nine. Monu, a six-year-old boy was the heart of the…

There is some good in this world, and it's worth fighting for. For good, I mean drinking Alcohol. Its been like 25 days since working from home for our team & I am sitting holed up in my bed in the same damn pyjamas which I wear it on alternate…

If I repeat thrice hopefully, the landline operator would not call me again to pay the due bill which has been skyrocketing like the city buildings. It would be better off living ascetic than owning worldly things like a landline or paying rent for a house where I hardly stayed…

The richest people in the world look for and build networks, everyone else looks for work. Marinate on that for a minute — Robert T Kiyosaki Ahh the old wise quote to start. Networking has been a great skill to have especially for entrepreneurs & business owners. They network & sell themselves like a salesman selling refrigerator to an eskimo. I am sure you have heard that one. In todays scenario, that may not be true…

Yes, I am talking about a couch It has embraced me everytime. Those long phone calls & those tough ones have been on this couch. I have the luxury on sleeping on my bed but some long nights I crave for the couch coz it teaches you the struggle, the…

If your landing page is not making the visitor do the desired action, there is no point of your landing page. Landing pages are the entry points for your website or that section of the website which acts like the front end of any investment bank. If the front end…

People doing performance marketing note: facebook is a great channel to acquire new customers & if you are losing money that means you are not doing it right. Every channel has its audience & nature of how people react to it. Pumping money & expecting conversions out of it will…

Being in the industry now for 3 years, i have seen it evolve & trust me when I say this. People say that digital marketing or online marketing or whatever you can call is not effective & may wave out. Its the present & is here to stay unless you…